Think of your sales letter as the display window of your online business.  If customers don't see something they want almost immediately, they'll keep walking, or in this case, clicking, until they find a site with a product or service that does interest them.  Review the following components of a sales letter and compare the examples with your own. 

There’s nothing like good writing to make a well-designed website look and feel even more professional. As the adage goes, content is king, and nowhere is this more true than on the Internet. With the thousands of websites out there, you need to stand out; and with the thousands of websites out there that sometimes rely largely on visuals instead of content, you’re bound to stand out thanks to good copywriting.

But what exactly is copywriting, and how different is it from ordinary, run-of-the-mill writing? For one thing, copywriting is all about writing the right words, putting it down in what is termed as a copy, and having a great article or piece of writing that not only advertises a company and speaks well of it, but highlights its important points, highlights its best products and services, and uses the right words to get the right message across, and in the least possible time. Copywriting is terse, succinct writing at its finest, and on the Internet, this means a lot more than just having short paragraphs broken into parts that can be easily read.